For Laura Emanuel And Team
× Verma Media  ·  № RT-001
Proposal № RT-001/Prepared for Red Thread PR/06.05.26/Preview/1 of 1/Proposal № RT-001/Prepared for Red Thread PR/06.05.26/Preview/1 of 1/Proposal № RT-001/Prepared for Red Thread PR/06.05.26/Preview/1 of 1/Proposal № RT-001/Prepared for Red Thread PR/06.05.26/Preview/1 of 1/Proposal № RT-001/Prepared for Red Thread PR/06.05.26/Preview/1 of 1/Proposal № RT-001/Prepared for Red Thread PR/06.05.26/Preview/1 of 1/
for Laura Emanuel and team
№ RT-001
06.05.26
00 / Proposal

Enterprise OutreachPilot.

Prepared for
Red Thread PR
Prepared by
Verma Media
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01
The Current State

Where Red Thread is today.

Red Thread has a strong reputation and case studies that speak for themselves. But almost all new business today comes from warm sources and referrals. That works, yet it caps how often you get in front of the larger enterprise accounts that fit best.

The agencies you spoke with about closing that gap pushed downsells instead of solving the actual problem. So there's no dedicated, proactive channel putting Red Thread in front of enterprise decision makers consistently.

Enterprise is quality over quantity. No agency your size is realistically getting ten enterprise leads a month, and if they were, those wouldn't be the right ones. The goal isn't volume. It's the right people, at the right companies, at the right time.

02
The Objective

Where we want to take it.

Build a predictable enterprise pipeline that gets Red Thread in front of decision makers at large organizations before budgets open in September.

Timing matters. Companies open budgets and issue RFPs in early September, but they choose partners quietly over the summer. We want Red Thread in those conversations early, so by September the relationship is already warm and you're the obvious choice, not the firm that just showed up.

We lead with your case studies as the wedge.

03
How We'd Do It

The 90-day pilot.

A 90-day pilot. Enough runway to test thoroughly, optimize weekly, and reach a clear verdict by day 90. If the signals are there, we keep building. If not, we'll tell you honestly that outreach isn't the right channel for this market.

i.

The mechanics

  1. Lead Sourced
  2. Email Sent
  3. LinkedIn Follow-Up
  4. Interested Reply
  5. Call Booked
  6. Signed
Lead Sourced
  1. 01
    Email as the core channel.

    Targeted lists of decision makers that fit your ICP, run through short two-to-three-step sequences. We keep them short so we never burn a contact.

  2. 02
    Case-study-led messaging.

    Proof, not promises. Real results you've delivered for clients like them.

  3. 03
    LinkedIn layered on top.

    Enterprise buyers get bombarded, so we hit both channels. Anyone who doesn't reply by email gets a light LinkedIn touch plus two follow-ups.

  4. 04
    AI-filtered targeting.

    Initial lists built through Sales Navigator and Apollo, then filtered by an AI trained on your exact ICP to strip out anyone who doesn't fit.

  5. 05
    Dedicated infrastructure.

    A set of dedicated inboxes with around 75 rotating at a time, so we never send from your primary domain. We handle all DNS setup, warm them for 14 days, and forward everything to your main domain so recipients always know it's Red Thread.

  6. 06
    Reply handling.

    Our team nurtures replies and keeps conversations warm. When a lead is hot, we forward them to you with a deck and case studies ahead of any meeting.

  7. 07
    Weekly optimization.

    Each week we review targeting, messaging, and reply quality, then tune. You get a weekly update.

ii.

Timeline

Warm-up runs in parallel with your site build, so the day the site goes live, the inboxes are ready. No 14-day wait, no lost time.

  1. Jun 22
    Warm-up begins

    We purchase domains and inboxes and start the 14-day warm-up in parallel with your new site build.

  2. Mid–late Jul
    Site live · outreach kicks off

    Site launches, inboxes are already warmed. We skip straight to Day 1 of sending instead of Day 14. Agency retainer begins now.

  3. Day 0
    LinkedIn live

    LinkedIn outreach launches within 24 hours of kickoff, through your account, alongside email.

  4. Weekly
    Optimize

    Targeting, messaging, and reply quality are reviewed and tuned every week across the 90 days to push results.

Note on billing

New email inboxes take a bare minimum of 14 days to warm up. By starting the warm-up while your site is still being built, two things happen:

  1. 01The inboxes are fully warmed and ready the moment the site goes live.
  2. 02We launch outreach on day one, instead of losing 14 days waiting.

The agency retainer doesn't start until outreach actually launches. Software is billed directly by the vendors from day one of warm-up.

04
Software Breakdown

Tools and infrastructure.

The tools and infrastructure required to run the pilot. We keep a card on file to purchase and manage these on your behalf.

Tool
Purpose
Cost
Instantly.ai
Email sending and sequencing engine
$97 / mo
Inboxes (165)
Dedicated sending accounts, 82 in rotation at a time
$550 / mo
Domains (55)
Sending domains for the inbox infrastructure
$715 one-time
Lead scraping
Building and enriching the targeted lead lists
$100 / mo
LinkedIn Sales Navigator
LinkedIn outreach and ICP targeting
$30 / mo
Recurring software
~$780 / mo
One-time setup (Month 1)
$715 domains

For finance: the $715 in domains is a one-time Month 1 charge. All other software is billed monthly.

05
Agency Fee

Our retainer.

$3,500
/ month · 3-month pilot

The retainer isn't billed until outreach launches. Warm-up isn't billed.

Our goal is simple: do everything in our power to nail this channel, get real traction, and build the foundation to work together well beyond these first three months.

06
The Breakdown

Month by month.

A simple view of what's billed when, so finance has everything they need.

Month
Agency fee
Tech cost
Total
Pre-outreach / warming
14-day inbox warm-up before outreach. Agency retainer not yet billed. One-time $715 domains + ~$780 first month of software.
~$1,495
~$1,495
Month 1 (outreach live)
Retainer kicks in the day outreach launches. Recurring software only.
$3,500
~$780
~$4,280
Month 2
Recurring monthly run-rate.
$3,500
~$780
~$4,280
Month 3 and beyond
Same run-rate; identical to Month 2.
$3,500
~$780
~$4,280

Enterprise PR engagements are large. A single closed deal at the end of this pilot would ROI the entire engagement many times over. We only need this to work once for the math to pay off, and from there it compounds.

07
The Recap
In one breath

A 90-day pilot built around your case studies, blending email and LinkedIn to get Red Thread in front of the right decision makers before September budgets open.

By day 90 we'll have a clear answer. If it validates, we scale it together.